• November 16-17, 2019
  • Javits Center | New York

Tasting Guidelines and Etiquette Guide

Tasting Chocolate Mindfully

When taking the time to taste fine chocolates, allow yourself to maximize the experience and try them in an entirely new way. Start be examining four major attributes of the chocolate bar - color, snap, aroma and flavors.

First, though, study the package. You will see certain characteristics about the bar on the packaging, including such things as a percentage, a country of origin and/or specific ingredients in the bar.

The percentage is important, telling us how much cacao, cocoa butter fat and sugar is in the bar. In the case of a 70% dark chocolate bar, for example, we learn that 70% of that bar is made up of the cocoa nibs ground down into a chocolate liquor (the industry term for molten chocolate without sugar) and that the amount of cocoa butter incorporated in that bar. There may be additional cocoa butter fat added in for an extra luxurious mouth feel. In this example, the remaining 30% of the bar is made up of sugar.

Country of origin on the packaging indicates the location from which the cocoa beans used to make this particular chocolate were grown. Cacao grows in tropical areas 20 degrees above and below the equator, limiting the number of countries able to have the necessary tropical conditions to grow cacao.

Inclusions tend to be a fun way for a chocolate maker to think “outside the box” and include additional flavors that enhance the origin’s flavor profile. Inclusions can be sea salt, nuts, dried fruits or spices to name a few.

LOOK: Color

There are several types of chocolate - dark, dark milk, milk and white - each of which vary in percentages and in color based on the cacao’s genetics. Dark, Dark Milk and Milk vary in shades of brown. Dark Milk and Milk chocolate include various amounts of milk powder. Dark Milk tends to have a higher percentage of cacao versus a milk chocolate, which would have less chocolate liquor and more milk powder. White chocolate tends to have a shade of white but can have hints of brown as well as some chocolate makers go through the process of pressing the cocoa butter fat out of the chocolate they make. White chocolate is made up of cocoa butter and milk powder without chocolate liquor.

When tasting, admire the color of the chocolate and compare the shading to other chocolates you have tasted.

LISTEN: Snap

Next, take your chocolate and snap it in half. The snap is indicative of how well the chocolate is tempered. Tempering is one of the final parts in the chocolate making process where the cocoa butter fat crystals are melted down and then realigned at a certain temperature range in order to create a solid structure.

If a bar tends to not have a loud snap, it indicates that either the original temper was not good or - if the bar has travelled and was susceptible to a warm atmosphere - that it may have lost its temper. It does not mean that the chocolate is not good and it may still taste great.  But the snap does help confirm the quality of that chocolate.

SMELL: Aroma

Now smell the broken side of your chocolate, allowing yourself to fully experience all the aromas. At times, you may smell only cocoa notes, or you may smell various other flavor aromas that showcase the flavors from that origin. If you do not immediately get an aroma, try holding it between your fingers to heat it up a little and allow the aromas to be released.

TASTE: Flavor

The most exciting part of the tasting process is flavor, and it should be experienced slowly, with patience and without distractions. Place a piece of chocolate on your tongue, break it once or twice with your teeth and let it melt slowly, moving it around with your tongue. Do not munch on it. Let the temperature of your mouth melt the chocolate naturally.

A well-made chocolate bar may have various flavors that come and go, so pay attention to what you are tasting and compare flavor notes with others. The flavors you taste are perfect! There are no right or wrong answers in tasting chocolate. Some people may taste certain flavors while others may not. Others can be quickly reminded of a certain flavor because they may have tasted that particular fruit, nut, spice, etc. in the past while others may have had limited - or no experiences at all - with that certain flavor. 

Now you can decide: Did you enjoyed it? How was this particular tasting experience for you? Did it evoke any memories? Experiencing chocolate in this way will allow you to go outside of your comfort zone and explore chocolate in new ways.  Now you can share these chocolate experiences with others and experience how chocolate from different regions of the world, with the same percentage of cacao, can taste drastically different.

Salon du Chocolat NY Planning and Etiquette Guide

It’s an exciting feeling to attend a chocolate festival! In order to help you maximize your experience and walk away with a deeper appreciation for the fine chocolate industry, we have developed these guidelines ensuring everyone has an amazing, memorable and fun experience.

Plan your experience

In the days before Salon du Chocolat NY, review the exhibitor list and explore the websites of the companies who will be attending. Take note of those with whom you would like to visit, and plan out the timings for the tastings, demonstrations and special events you would like to attend.

Create a budget that works for you. You’ll find lots of show specials and holiday gift ideas for you to purchase! Cash is the easiest way to have a smooth, fast transaction, but credit cards are accepted and ATM machines are available on site. Do plan for some time before you leave to do return to your favorite vendors to make your purchases.

Consider bring a separate bag or cooler bag for your purchases that you make during the event. This will allow your chocolate to say cool and fresh until you get home.

Engage with the chocolate makers and chocolatiers

Salon du Chocolat NY exhibitors want to have conversations with you, the attendee. You are important to them! Ask them questions about their story, their products, how they make their chocolate, and what sets them apart. Engaging in conversation develops a relationship that will then allow you to experience their products in an entirely new way, increasing your understanding and appreciation of their artisanship.

Sample in moderation

Samples from chocolate makers, bakeries and chocolatiers are a luxury and should not be taken in excess or saved for later. It’s not polite to grab and go, or return for additional samples. We encourage tasting samples while you are with the chocolate maker or chocolatier, and to consider purchasing some to take home or for the perfect gift! Feel free to take photos and notes of your samples in order to remember the company and products you enjoyed.

Take your time

It is not in your best interest to hurry from booth to booth, rushing to sample everything. Plan on taking frequent, short breaks and drinking plenty of water. These tricks will prevent you from experiencing palate fatigue and ensure you keep your taste buds fresh.

Be patient and respectful

We encourage everyone to come to Salon du Chocolat NY with an open mind, ready to try new things and taste unique flavors or chocolate and pastry.

The Salon may get crowded, and we encourage patience and respectfulness with other attendees and vendors. If you notice a line, plan to come back to that booth or simply wait your turn. You may even listen in on the maker or chocolatier talk about their product with someone else and it may intrigue you to join the conversation, which may have benefits for all involved.

Enjoy!

Remember, sharing chocolate with others is the most beautiful way to show someone you care. 

About Chocotastery

Chocotastery is a chocolate education and tasting experience company based in Jersey City, NJ and owned by Glenn Petriello. They create classes, private and corporate events and personal tasting experiences for chocolate enthusiasts to learn more about chocolate, where it comes from, how it’s made and how to mindfully taste chocolate to increase their love and appreciation for craft chocolate. 


If you’re interested in learning more about Chocotastery’s classes or events, please email glenn@chocotastery.com or visit chocotastery.com for more details.